Pantone Color of the Year: Viva Magenta

As the unquestioned authority on color, Pantone selects a new “Color of the Year” every December. Meet the vibrant shade whose exuberance promotes a joyous and optimistic celebration – Viva Magenta!

{Photo by Genevieve de Manio Photography}

Why Viva Magenta? 

Rooted in nature, Viva Magenta encourages experimentation, evokes positive energy and exudes strength. This empowering hue descends from the red family and is inspired by the red of cochineal, one of the brightest natural dyes the world has ever harvested. “Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Viva Magenta Décor Inspiration 

When it comes to wedding décor, we always look forward to this annual color announcement. Eager to inspire, here is a look at some fun ways you can incorporate this shade into your special day.

{Photo by Erika Delgado}

{Photo by Suzanne Delawar Studios}

{Photo by Callaway Gable Weddings}

{Photo by Adagion Studio}

{Photo by Alain Martinez Studio}

{Photo by Alain Martinez Studio}

{Photo by Genevieve de Manio Photography}