Breakers’ Dream Maker: Tracy Taylor Ward
If you knew Tracy Taylor Ward in early 2009, she was working as an interior designer and hosting television shows for MTV and HGTV. When it came time to say “I Do” to the love of her life later that year, Tracy and hubby-to-be Matthew (a graphic designer) knew they wanted to be involved in every aspect of the planning process. What they didn’t realize is just how much they would fall in love with wedding planning.
Today, the happily married couple runs a full-service wedding planning and design firm. In fact, they were recently named one of the top in the country by Martha Stewart Weddings. Our team is honored to add Tracy Taylor Ward Design to our list of Breakers Blue Book partners! We sat down with her to chat about her inspirations…
“Only two months after our wedding we knew that a venture into the wedding and events industry was the right decision for us,” Tracy recalls. “Now five years later, we have a terrific team of planners and designers and feel very fortunate to wake up every day and get to do what we love.”
Q: Where does your inspiration come from?
A: Given our backgrounds in interiors and graphics, we find ourselves most inspired by each venues architecture, but are always inspired by textiles and fabrics, fonts, and color schemes. Whether I am walking down Madison Avenue each day on my way to work looking at the gorgeous window displays, or thumbing through interior design and fashion magazines, I’m constantly snapping photos of bits and pieces which remind me of a client so I can find creative ways of translating those ideas into unique designs for my clients.
> Take a peek at Matthew’s inspiration sketches from a recent visit to The Breakers…
Q: Favorite Breakers’ event space?
A: While all of the ballrooms at The Breakers are beautiful, The Circle Ballroom really stands apart for me because there is no other venue like it! It’s so unique and the space is the perfect size and shape for an intimate reception.
Q: How do you connect with your clients to discover their personal style?
A: I love finding out about my client’s personal style outside of their wedding-centric needs. I’ll ask about their favorite stores, restaurants, neighborhoods and vacation spots which tells me a lot about who they are and what their taste is. Once I have this information it makes it much easier for me to get inside their heads to help make recommendations on menu items they will like, venues and ambiances they will feel comfortable in, and to create tailored designs that I know will resonate with them.
Q: What’s in: What hot new wedding trends do you see emerging?
A: Rigging is currently having a major moment. From specialty lighting treatments like clusters of chandeliers hung en masse, to suspended floral designs floating over each table or over the dance floor, many couples are responding to the ethereal and whimsical quality of decor that is draped from above. Additionally, in fashion we are seeing more and more illusion necklines (which I personally love), and dresses with additional coverage of the arms- either with lace or small embellishments that gracefully dust the skin.
Q: What’s out: Any trends you could leave behind?
A: Traditional wedding favors such as small knickknacks that often get thrown away shortly after an event are losing their presence at weddings. Instead we’ve noticed our clients gravitating towards edible take always, such as food trucks. Or, in lieu of something physical altogether, they are opting to make donations to a charity of their choice.
Q: What advice would you give to a bride who wants a traditional wedding with a modern twist?
A: It’s all about the little details. You can have a traditional wedding by following etiquette guidelines and making aesthetic choices that are classic and refined, but by opting for paperie that has a modern edge (i.e.: a clean sans serif font), or selecting a bold color scheme (i.e.: black and white), you can create a very chic juxtaposition between the two.
Q: Give us three of your favorite wedding must-haves.
- 1) One extra special “pop” piece of decor to make a beautiful and unexpected statement at the event.
2) Many small decor elements that tell the couple’s story so guests will leave the event feeling like they know more about the pair then they did before arriving.
3) Carefully curated linens and tableware that enhance the floral designs and make the food and drink look even more delicious.
A: Hire a team of wedding vendors whose work you admire, whose expertise you trust, and whose professionalism sets you at ease. By surrounding yourself with the right vendors it will help ensure that you feel confident and relaxed from the very beginning until the very end of the planning process.
Tracy Taylor Ward Design
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