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One South County Road
Palm Beach, FL 33480

Must Read Gown Shopping Tips from Kleinfeld Owner, Mara Urshel

So many gowns, so little time! What’s a girl to do? Wedding Blog by The Breakers asked the same question! Lucky for us (and more importantly, YOU!) Kleinfeld Owner and President, Mara Urshel told us just what to do when shopping for the perfect dress.


1) Research– Start looking for gowns in magazines and websites and bring the photos to your appointment, it will give your bridal consultant a general idea of the kind of dress you like: traditional, straight, empire, princess ball gown, etc.

2) Plan– Make sure you have enough time…it can take 6-12 months to order a designer bridal gown. “It will take anywhere from nine months to 12 months to order your dress,” says Urshel. “Sometimes six months is OK, but in that case you will be limiting some of the dresses that can be available to you.”

3) Budget – Know your budget… A lot people forget that they have to pay for alterations, a headpiece, a veil, undergarments. There are a lot of extras and sometimes those extras can add up to more than the gown.

4) Who to bring – Do not bring an army of friends and relatives to your bridal gown appointment. Bring along one or two trusted partners – your mom, a close friend, etc. – for a second opinion. Make sure you bring people you can trust and that you select a dress that works for you – not for them.

5) Open Mind – Keep an open mind, listen to the consultant, and try on gowns she suggests. Gowns don’t always look as good on the hanger as they do on the body. Try on as many styles as you can. “Do it; try everything. This is your chance to try on all the dresses in the world and any salon should take the time to work with you to make sure you are happy.”

6) What to wear – Wear appropriate undergarments, you will be undressing in front of a sales consultant you never met before. You may also want to wear a strapless bra or the salon may have samples for you to use.

7) Trust your instincts – You’ll know it’s “the one.” If you have to be reassured that the gown looks great on you, it’s probably not “the one.” Is this how you pictured yourself looking as a bride? Does the gown suit your personality? Are you comfortable enough in it to enjoy your wedding day?

Dresses: Perla D by Pnina Tornai for Kleinfeld Kollection (left), Alita Graham for Kleinfeld Kollection (middle) Perla D by Pnina Tornai for Kleinfeld Kollection (right)

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One South County Road
Palm Beach, FL 33480