If you knew Tracy Taylor Ward in early 2009, she was working as an interior designer and hosting television shows for MTV and HGTV. When it came time to say “I Do” to the love of her life later that year, Tracy and hubby-to-be Matthew (a graphic designer) knew they wanted to be involved in every aspect of the planning process. What they didn’t realize is just how much they would fall in love with wedding planning.

Tracy Taylor Ward

Today, the happily married couple runs a full-service wedding planning and design firm. In fact, they were recently named one of the top in the country by Martha Stewart Weddings. Our team is honored to add Tracy Taylor Ward Design to our list of Breakers Blue Book partners! We sat down with her to chat about her inspirations…

“Only two months after our wedding we knew that a venture into the wedding and events industry was the right decision for us,” Tracy recalls. “Now five years later, we have a terrific team of planners and designers and feel very fortunate to wake up every day and get to do what we love.”

Q: Where does your inspiration come from?

A: Given our backgrounds in interiors and graphics, we find ourselves most inspired by each venues architecture, but are always inspired by textiles and fabrics, fonts, and color schemes. Whether I am walking down Madison Avenue each day on my way to work looking at the gorgeous window displays, or thumbing through interior design and fashion magazines, I’m constantly snapping photos of bits and pieces which remind me of a client so I can find creative ways of translating those ideas into unique designs for my clients.

> Take a peek at Matthew’s inspiration sketches from a recent visit to The Breakers…

Spotlight on a Guru: Tracy Taylor Ward

Q: Favorite Breakers’ event space?

A: While all of the ballrooms at The Breakers are beautiful, The Circle Ballroom really stands apart for me because there is no other venue like it! It’s so unique and the space is the perfect size and shape for an intimate reception.

The Circle Ballroom at The Breakers

Q: How do you connect with your clients to discover their personal style?

A: I love finding out about my client’s personal style outside of their wedding-centric needs. I’ll ask about their favorite stores, restaurants, neighborhoods and vacation spots which tells me a lot about who they are and what their taste is. Once I have this information it makes it much easier for me to get inside their heads to help make recommendations on menu items they will like, venues and ambiances they will feel comfortable in, and to create tailored designs that I know will resonate with them.

Spotlight on a Guru: Tracy Taylor Ward
{Photo by Ira Lippke Studios}

Q: What’s in: What hot new wedding trends do you see emerging?

A: Rigging is currently having a major moment. From specialty lighting treatments like clusters of chandeliers hung en masse, to suspended floral designs floating over each table or over the dance floor, many couples are responding to the ethereal and whimsical quality of decor that is draped from above. Additionally, in fashion we are seeing more and more illusion necklines (which I personally love), and dresses with additional coverage of the arms- either with lace or small embellishments that gracefully dust the skin.

Spotlight on a Guru: Tracy Taylor Ward
{Photo by Scott Andrew Studio}

Q: What’s out: Any trends you could leave behind?

A: Traditional wedding favors such as small knickknacks that often get thrown away shortly after an event are losing their presence at weddings. Instead we’ve noticed our clients gravitating towards edible take aways, such as food trucks. Or, in lieu of something physical altogether, they are opting to make donations to a charity of their choice.

Q: What advice would you give to a bride who wants a traditional wedding with a modern twist?

A: It’s all about the little details. You can have a traditional wedding by following etiquette guidelines and making aesthetic choices that are classic and refined, but by opting for paperie that has a modern edge (i.e.: a clean sans serif font), or selecting a bold color scheme (i.e.: black and white), you can create a very chic juxtaposition between the two.

Spotlight on a Guru: Tracy Taylor Ward
{Photo by Ira Lippke Studios}

Q: Give us three of your favorite wedding must-haves.

  1. 1) One extra special “pop” piece of decor to make a beautiful and unexpected statement at the event.
    2) Many small decor elements that tell the couple’s story so guests will leave the event feeling like they know more about the pair then they did before arriving.
    3) Carefully curated linens and tableware that enhance the floral designs and make the food and drink look even more delicious.

Spotlight on a Guru: Tracy Taylor Ward
Q: What is your most important piece of advice for brides?

A: Hire a team of wedding vendors whose work you admire, whose expertise you trust, and whose professionalism sets you at ease. By surrounding yourself with the right vendors it will help ensure that you feel confident and relaxed from the very beginning until the very end of the planning process.
Tracy Taylor Ward Design
212.288.7676
tracytaylorward.com
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15 Jan 2015

With the introduction to Pantone’s 2015 Color of the Year, we expect to see the deep red wine color of Marsala playing a starring role in this year’s weddings.

A peek at our Marsala inspiration…

Marsala Wedding Inspiration

With a sophisticated, nature earthiness, we hope to see the elegant color pop in bridesmaid dresses, bridal bouquets, cocktail reception furniture, dinner linen, and a touch of color on the wedding cake.

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Oh award season, we just love you and your fabulous red carpet fashion shows! Our favorite leading ladies rocked the Golden Globes’ red carpet in stunning new couture looks – and we couldn’t be more inspired.

Take a peek at our top wedding worthy looks…

Big Day Beauties

Golden Globes Red Carpet Bridal Inspiration
{Photos by Getty Images}

From left: Chrissy Teigen in Zuhair Murad, Salma Hayek in Alexander McQueen, Anna Kendrick in Monique Lhuillier, Rosamund Pike in Vera Wang and Greer Grammer in Lorena Sarbu.

 

Sparkle Love

Golden Globes Red Carpet Bridal Inspiration
{Photos by Getty Images}

From left: Anna Farris in Reem Acra, Julianne Moore in Givenchy, Reese Witherspoon in Calvin Klein
and Kate Beckinsale in Versace.

Style To Steal

Golden Globes Red Carpet Bridal Inspiration
{Photos by Getty Images}

From left: Allison Williams in Armani Privé, Amal Clooney in Dior Haute Couture,
Amy Adams in Versace and Emma Stone in Lanvin

We can’t wait for the Oscars! Which Golden Globes look is your favorite?

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As gala season begins, our team is honored to host The Humane Society‘s second annual event, “To the Rescue! From Cruelty to Kindness Gala,” this Thursday in The Circle Ballroom.

This year’s gala benefits and celebrates the life-saving work of the organization’s “Stop Puppy Mills Campaign,” which is responsible for saving thousands of dogs and puppies.

Truly unique to this evening, guests will enjoy a special three-course gourmet vegan meal, designed by our Executive Chef Jeff Simms. While our menus have always included vegan and vegetarian options, this will be the first all-vegan menu served at a Breakers’ event.

Humane Society Celebrates at The Breakers with All-Vegan Menu
{Photo by Meghan McCarthy/Palm Beach Daily News}

Roberta Sabban, Food Editor at the Palm Beach Daily News took an inside look at the delicious menu – and even got her hands on Simms’ “secret” recipes. {Click here to read more and see the recipes.}

The evening will begin with a duo appetizer (pictured above) of Hearts of Palm Cake with Roasted Corn and Avocado Relish and a Baby Kale & Spinach Salad with Edamame, Strawberries and Marcona Almonds.

For the entrée, guests will enjoy a Vegetable Lasagna filled with Portobello, Spinach, Roasted Peppers, Squash and Cashew Ricotta, along with an Eggplant and Tomato Herb Tower.

Humane Society Celebrates at The Breakers with All-Vegan Menu
{Photo by Meghan McCarthy/Palm Beach Daily News}

For dessert, guests will be treated to individual Chocolate Almond Mousse Bombe with Date Almond Crust, Silken Tofu Chocolate Mousse, Grand Marnier Berries and Ganache Drizzle.

Stay tuned for more photos form the special evening!

For more information on the gala, please contact The Humane Society at 202.452.1100.

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